If you are an author, or a book lover, or a combination of both, the name Deborah Riley-Magnus should be familiar to you. She's an author who writes for other authors, giving them great advice about writing and marketing. She also posts great daily author survey questions on Facebook that really make one think.
Deborah has a brand-new book out called Write Brain/Left Brain that will help authors make the most of marketing, and she has graciously agreed to guest blog here today to talk about it!
AND THE MARKETING AUTHOR
It’s time to start talking about Author Marketing. Like most authors, until your book is actually released and marketing responsibilities come into the picture, you’ve been focused on plot, character development, dialog, book cover design, and editing—all those special elements that go in to creating the best possible product. Now that your book is available for the public, you find your palms clammy, your knees trembling, and your mouth really, really dry. This is the time to learn about the Zen marketing way of life.
Get Centered – In order to prepare and develop seriously creative marketing, you will need to focus on YOU and YOU ALONE. Most authors lump together with other authors and when it’s time to market and they rely on their experience. I’ll let you in on a little secret. Unless these are top ten best selling authors making a living at this, they know very little about marketing … otherwise they wouldn’t be sticking so close to their competition in the first place. Do you imagine that Hershey Chocolate marketing executives hang out with Mars Candy marketing executives on Twitter and Facebook to chit chat about their marketing strategies?
Think of getting centered the way you think about taking a yoga class. All your author friends are there with you, wearing their yoga pants and rolling out their yoga mats, but the moment you take your first deep breath, you are all alone, focused inward, and relaxed. This is the Zen approach to marketing too. Marketing well is about marketing the uniqueness of your own book, creating awareness, and most importantly, creating CONNECTIONS with people who love the unique things inside your book.
Seek the Zen Path to Creative Marketing Solutions – These are solutions that will only work for you and your book. Look inside … not inside your soul while deeply meditating … inside your book! Everything you need to successfully market your book you have already WRITTEN inside that book. You’re already a marketing genius; you just need to learn how to work with that genius. Here are three really important tips.
- Step away from the boring genre and book club marketing strategies. Instead of thinking of your prospective fan as a BOOK buyer, think of them as a person, just like you. What makes you want to make a purchase of anything? Insurance? A house? Clothing? A movie, concert, or sports event ticket? Something attracts you to those things. You like the insurances company’s adjustable invoicing policy. You’ve always loved Victorian style houses. You like to wear red hoodies. You’re a big baseball fan. Whatever the reason, you chose to purchase certain things because they connect with you personally. Book buyers are no different. Is there a dog in your book? Dog lovers should be in your Twitter following. Is there a country music singer in your mystery? Tap into country music fans for your Facebook following. Is your main character crazy for chocolate? Wine? Beer? These are ways to find and connect with people who will love your book based on what’s already written inside your book.
- Locate your unique hook lovers in many places. Unlike book clubs or book stores that focus on book buyers found in book stores and clubs, you can locate your unique hook lovers in numerous places. Search dog lovers on Twitter. Join dog enthusiast yahoo groups. Join as many dog rescue Facebook groups as you can find. Hold a book signing in a pet store instead of a boring old book store. Create your own blog tour by writing guest posts for bloggers who blog about dogs, dog safety, dog breeding, and dog shows. Marketing is extremely creative, so think as creatively as you did while writing the book. Tap into the excitement and energy of your book to locate and connect with prospective book buyers. All this activity and connecting, and not another author in sight to take away your thunder.
- Build deep and wide following that will develop into a large loyal fan base. Take all your creative marketing strategies as far as they’ll go. You’ve built a great Twitter following of your unique hook lovers, and every day (for 10 minutes twice each day before logging off) you tweet about the things those people love. You have a wonderful Facebook following of unique hook lovers, and your daily thought always focuses on those things. You guest blog on unique hook bloggers blogs. You belong to several yahoo groups that focus on your unique hooks. Take this thing further! Look online for websites that relate to your unique hooks. You might locate a business that features all natural dog food. Contact the owner or manager and offer to write a 600 word monthly article for their website about the love of dogs in return for an ad for your book, including the book cover and buy link. You’ll be amazed what a win/win this can be! They get updated and creative content for their website written by an author, and you get your book exposed to their large dog lover customer base! Think CREATIVELY. It’s the only way marketing works.
Be Curious and Brave – When it comes to author marketing, if everyone else is doing it, do something different. When a thousand authors are running the same book promotion, it’s a very crowded fishing hole. Everyone catches fewer sales. But when you strike out on your own, do unique promotions connected to the hooks in your book and the fan base you’ve created, it’s you, all alone, fishing in a massive pond. Nice, huh?
ABOUT THE BOOK
Write Brain/Left Brain:
Bridging the Gap between Creative Writer and Marketing Author
Marketing is a very scary prospect for authors. It seems like a foreign language meant to be spoken in a far off land without an embassy to help explain the culture. None of this is true. It isn’t marketing that’s the issue—it’s a fear and general misunderstanding of marketing in relation to an author’s talents and skill set.
It’s time to open the author’s mind to the purely creative aspects of marketing as it relates directly to their specific book and audience. WRITE BRAIN/LEFT BRAIN skillfully bridges the gap between creative writer and marketing author, and opens the wide road to sales success.
ABOUT THE AUTHOR
Deborah Riley-Magnus is an author and an Author Success Coach. She has a twenty-seven year professional background in marketing, advertising, and public relations as a writer for print, television, and radio. She writes fiction and non-fiction.
In 2013 her nonfiction, Finding Author Success (Second Edition), and Cross Marketing Magic for Authors were released. Her newest book, Write Brain/Left Brain, focuses on bridging the gap between the creative writer and the marketing author.
Deborah produces several pieces monthly for various websites and online publications. She writes an author industry blog and teaches online and live workshops as The Author Success Coach. She belongs to several writing and professional organizations.
I should be sooo tired!
I should be sooo tired!